PRIVACY POLICY

Last updated: August 11, 2026

Overview

Donnabelle Dresses, operated by Blackome LLC, provides this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). We use Shopify to deliver these Services.

This Privacy Policy explains how we collect, use, share and protect your personal information. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the handling of personal information.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Contact details, such as your name, address, phone number and email address;
• Financial information, such as payment card details and account numbers, processed by our payment providers;
• Account information, such as your username, password and preferences;
• Transaction information, such as items you view, purchase or return;
• Communications with our customer support team;
• Device information, such as your IP address and browser data; and
• Usage information, such as how you interact with the Services.

Sources of Personal Information

We collect personal information from the following sources:

• Directly from you, when you create an account, place an order or communicate with us;
• Automatically, through your device and through cookies and similar technologies;
• From service providers we engage to support our technology and operations; and
• From partners and other third parties.

How We Use Your Personal Information

We use personal information to deliver and personalize the Services, process payments and fulfill orders, send marketing and advertising communications where permitted, detect and prevent fraud and maintain security, provide customer support, and comply with our legal obligations.

Cookies and Tracking

We use cookies and similar tracking technologies to operate and personalize the Services, analyze traffic and deliver relevant advertising.

These technologies fall into categories including strictly necessary, performance and analytics, functional, and advertising and marketing cookies. You can control cookies through your browser settings and, where available, through our cookie banner. Disabling certain cookies may affect the functionality of the Services.

Third-Party Analytics and Advertising Services

We use the following third-party services to help us understand and improve the Services and to deliver relevant advertising:

• Google Analytics, to analyze visitor behavior;
• Google Ads, for advertising and conversion tracking;
• Meta Pixel, to measure Facebook and Instagram advertising;
• Microsoft Clarity, for behavioral analytics; and
• Klaviyo, for email and SMS marketing.

These providers may collect or receive information from the Services in accordance with their own privacy policies and your consent choices.

How We Disclose Personal Information

We may share personal information with:

• Shopify and other service providers who support our operations;
• Business and marketing partners;
• Third parties where you have given your consent;
• Our affiliates and related corporate entities; and
• Authorities and other parties where necessary for legal compliance, or in connection with a business transaction such as a merger or sale.

We do not sell your personal information in the traditional sense. However, certain advertising or analytics activities may be considered "sharing", "selling" or targeted advertising under some state privacy laws, and you may have the right to opt out.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Shopify may access data from interactions across multiple stores to enhance and secure its features.

Children's Privacy

The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under the age of 13. We have no actual knowledge of selling or sharing the personal information of individuals under 16. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security and Data Retention

We take reasonable measures to protect your personal information, but no security system is perfect and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

We retain personal information for as long as necessary to maintain your account, provide the Services, comply with our legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you;
• Request deletion of your personal information;
• Correct inaccurate personal information;
• Receive a portable copy of your data;
• Opt out of targeted advertising, or the "sale" or "sharing" of your personal information;
• Limit the use of sensitive personal information; and
• Receive non-discriminatory treatment for exercising your rights.

California residents have specific rights under the CCPA/CPRA, and residents of other states with privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas and Oregon) may have similar rights. You can manage your email preferences at any time using the unsubscribe option in our emails, or by contacting us.

Do Not Track

The Services do not currently respond to "Do Not Track" signals, due to the lack of a common industry standard for such signals.

Complaints and Appeals

If you have a complaint about how we handle your personal information, you may contact us using the details below. Depending on your location, you may also have the right to appeal our decision or to lodge a complaint with your state attorney general or a competent data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date and provide notice where required by law. Your continued use of the Services after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Blackome LLC
Company Number: 98-1881672
312 W 2nd St
Casper, WY 82601
United States
support@donnabelledresses.com
+1 435-265-1513